by Ellis Zijlstra | Dec 13, 2024 | A.I. Insights
Developing trustworthy AI applications typically requires more than just using a large language model like ChatGPT or Llama. However, one or both of these tools can be incredibly useful — in fact, they’re almost indispensable for many applications today. But how do...
by Ellis Zijlstra | Nov 25, 2024 | A.I. Insights, Business Insights
While Account-Based Marketing (ABM) may appear to be a natural evolution of targeted marketing, there’s much more happening beneath the surface. To make ABM successful, you need more than just a list of accounts; it demands precise data management, advanced analytics,...
by Ellis Zijlstra | Aug 19, 2024 | A.I. Insights, Business Insights
Yes, you know it’s a hype, but… shouldn’t you be doing something with AI? It’s hard to ignore the buzz, but the real challenge lies in figuring out what to do with it and how to get started. Let’s start with the “what.” AI can significantly enhance your organisation’s...
