by Ellis Zijlstra | May 27, 2025 | Business Insights
“I regularly create market reports, but it’s still mostly manual work. I feel like AI could make this more efficient — but making it concrete has been difficult so far. Can you help with that?” Absolutely. This is a question we hear from professionals in marketing,...
by Ellis Zijlstra | Nov 25, 2024 | A.I. Insights, Business Insights
While Account-Based Marketing (ABM) may appear to be a natural evolution of targeted marketing, there’s much more happening beneath the surface. To make ABM successful, you need more than just a list of accounts; it demands precise data management, advanced analytics,...
by Ellis Zijlstra | Aug 19, 2024 | A.I. Insights, Business Insights
Yes, you know it’s a hype, but… shouldn’t you be doing something with AI? It’s hard to ignore the buzz, but the real challenge lies in figuring out what to do with it and how to get started. Let’s start with the “what.” AI can significantly enhance your organisation’s...
by Ellis Zijlstra | Jul 16, 2024 | Business Insights
It is time to embark on the journey of creating your own Digital Brain For over two years, the concept of your very own digital brain has been in discussion. Yet, it’s surprising that many companies still consider it a far-fetched idea. Despite witnessing the...
by Ellis Zijlstra | Jun 18, 2024 | A.I. Insights, Business Insights
The media industry is currently undergoing a transformative phase driven by the integration of Artificial Intelligence (AI). Leading media organisations are exploring innovative ways to incorporate AI into their operations, aiming to enhance the capabilities of...
by Ellis Zijlstra | May 22, 2024 | A.I. Insights, Business Insights
We live in hectic times, with so much happening in the world. Markets are increasingly dynamic, driven by social media among other factors, with changes occurring rapidly. Additionally, decision-makers are evolving, with a new generation taking the lead. Therefore,...
