by Ellis Zijlstra | Aug 18, 2026 | A.I. Insights
What are Agentic Business Processes? Artificial Intelligence is increasingly being used to automate business processes. But there is a big difference between adding AI to a workflow and building a truly Agentic Business Process. So, what exactly is an Agentic Business...
by Ellis Zijlstra | Jul 7, 2026 | A.I. Insights
Stop killing a fly with a cannon Artificial Intelligence has become the default answer to almost every business problem. Need to analyse documents? Use an LLM. Need to extract data? Use an LLM. Need a summary? Use an LLM. But are organisations using the right tool for...
by Ellis Zijlstra | May 5, 2026 | A.I. Insights
How we turn competitive intelligence into a flexible insight pipeline “AI can help — but only if it understands context, relationships and intent.” AI-driven competitive intelligence isn’t about throwing a large language model at a pile of articles and asking for a...
by Ellis Zijlstra | May 27, 2025 | Business Insights
“I regularly create market reports, but it’s still mostly manual work. I feel like AI could make this more efficient — but making it concrete has been difficult so far. Can you help with that?” Absolutely. This is a question we hear from professionals in marketing,...
by Ellis Zijlstra | Feb 10, 2025 | A.I. Insights
Agents are the latest buzzword in AI, often positioned as the next evolution beyond Generative AI (GenAI). The concept is compelling: AI-powered agents that can autonomously perform tasks, make decisions, and streamline workflows. From a business perspective, this is...
