by Ellis Zijlstra | May 5, 2026 | A.I. Insights
How we turn competitive intelligence into a flexible insight pipeline “AI can help — but only if it understands context, relationships and intent.” AI-driven competitive intelligence isn’t about throwing a large language model at a pile of articles and asking for a...
by Ellis Zijlstra | May 27, 2025 | Business Insights
“I regularly create market reports, but it’s still mostly manual work. I feel like AI could make this more efficient — but making it concrete has been difficult so far. Can you help with that?” Absolutely. This is a question we hear from professionals in marketing,...
by Ellis Zijlstra | Feb 10, 2025 | A.I. Insights
Agents are the latest buzzword in AI, often positioned as the next evolution beyond Generative AI (GenAI). The concept is compelling: AI-powered agents that can autonomously perform tasks, make decisions, and streamline workflows. From a business perspective, this is...
by Ellis Zijlstra | Dec 13, 2024 | A.I. Insights
Developing trustworthy AI applications typically requires more than just using a large language model like ChatGPT or Llama. However, one or both of these tools can be incredibly useful — in fact, they’re almost indispensable for many applications today. But how do...
by Ellis Zijlstra | Nov 25, 2024 | A.I. Insights, Business Insights
While Account-Based Marketing (ABM) may appear to be a natural evolution of targeted marketing, there’s much more happening beneath the surface. To make ABM successful, you need more than just a list of accounts; it demands precise data management, advanced analytics,...
