by Ellis Zijlstra | Jul 7, 2026 | A.I. Insights
Stop killing a fly with a cannon Artificial Intelligence has become the default answer to almost every business problem. Need to analyse documents? Use an LLM. Need to extract data? Use an LLM. Need a summary? Use an LLM. But are organisations using the right tool for...
by Ellis Zijlstra | May 5, 2026 | A.I. Insights
How we turn competitive intelligence into a flexible insight pipeline “AI can help — but only if it understands context, relationships and intent.” AI-driven competitive intelligence isn’t about throwing a large language model at a pile of articles and asking for a...
by Ellis Zijlstra | Feb 10, 2025 | A.I. Insights
Agents are the latest buzzword in AI, often positioned as the next evolution beyond Generative AI (GenAI). The concept is compelling: AI-powered agents that can autonomously perform tasks, make decisions, and streamline workflows. From a business perspective, this is...
by Ellis Zijlstra | Dec 13, 2024 | A.I. Insights
Developing trustworthy AI applications typically requires more than just using a large language model like ChatGPT or Llama. However, one or both of these tools can be incredibly useful — in fact, they’re almost indispensable for many applications today. But how do...
by Ellis Zijlstra | Nov 25, 2024 | A.I. Insights, Business Insights
While Account-Based Marketing (ABM) may appear to be a natural evolution of targeted marketing, there’s much more happening beneath the surface. To make ABM successful, you need more than just a list of accounts; it demands precise data management, advanced analytics,...
by Ellis Zijlstra | Aug 19, 2024 | A.I. Insights, Business Insights
Yes, you know it’s a hype, but… shouldn’t you be doing something with AI? It’s hard to ignore the buzz, but the real challenge lies in figuring out what to do with it and how to get started. Let’s start with the “what.” AI can significantly enhance your organisation’s...
