by Ellis Zijlstra | Dec 13, 2024 | A.I. Insights
Developing trustworthy AI applications typically requires more than just using a large language model like ChatGPT or Llama. However, one or both of these tools can be incredibly useful — in fact, they’re almost indispensable for many applications today. But how do...
by Ellis Zijlstra | Nov 25, 2024 | A.I. Insights, Business Insights
While Account-Based Marketing (ABM) may appear to be a natural evolution of targeted marketing, there’s much more happening beneath the surface. To make ABM successful, you need more than just a list of accounts; it demands precise data management, advanced analytics,...
by Ellis Zijlstra | Aug 19, 2024 | A.I. Insights, Business Insights
Yes, you know it’s a hype, but… shouldn’t you be doing something with AI? It’s hard to ignore the buzz, but the real challenge lies in figuring out what to do with it and how to get started. Let’s start with the “what.” AI can significantly enhance your organisation’s...
by Ellis Zijlstra | Jul 16, 2024 | Business Insights
It is time to embark on the journey of creating your own Digital Brain For over two years, the concept of your very own digital brain has been in discussion. Yet, it’s surprising that many companies still consider it a far-fetched idea. Despite witnessing the...
by Ellis Zijlstra | Jun 18, 2024 | A.I. Insights, Business Insights
The media industry is currently undergoing a transformative phase driven by the integration of Artificial Intelligence (AI). Leading media organisations are exploring innovative ways to incorporate AI into their operations, aiming to enhance the capabilities of...
