Agents are the latest buzzword in AI, often positioned as the next evolution beyond Generative AI (GenAI). The concept is compelling: AI-powered agents that can autonomously perform tasks, make decisions, and streamline workflows. From a business perspective, this is an exciting development with significant potential.
But let’s be clear—technically, there’s nothing fundamentally new here. AI agents have existed in production for years. What we see now is an application of existing techniques, amplified by advancements in AI, not just GenAI.
At Kentivo, we understand the power of AI agents—not as a passing trend but as a tool that, when applied correctly, delivers real business value. We’ve been implementing AI-driven automation long before GenAI became mainstream, and we know how organisations can truly leverage this technology beyond the hype.
Why AI Agents are a hype
(and how we did this before GenAI)
Every new AI breakthrough comes with a wave of excitement. The same is happening with AI agents. But if we take a step back, we realize that agents—intelligent systems capable of executing tasks—have been around for a long time.
Before GenAI: AI Agents in Action
Even before the explosion of large language models, businesses used AI-powered systems to:
- Automate customer service (chatbots and virtual assistants)
- Optimize supply chains with predictive analytics
- Enhance cybersecurity through AI-driven monitoring
- Streamline operations with robotic process automation (RPA)
These systems relied on classical machine learning, rule-based automation, and decision trees—proven technologies that didn’t need a GenAI boost.
The Generative AI Boost
What has changed with GenAI is its ability to enhance how these agents interact, learn, and adapt. Instead of following rigid scripts, today’s AI agents can:
- Process natural language more effectively
- Generate responses in real time
- Make more complex decisions based on unstructured data
But the fundamental architecture remains the same—AI agents still rely on the same core principles as before, now with a layer of GenAI-powered interaction.
Why AI Agents are great for business
While the hype may exaggerate the novelty of AI agents, the business value is real.
Diving into the technology we can state that with the use of AI agents we can handle workflows better. They enable us to add more complexity in specific steps of a workflow. For example, adapting the tone of voice when writing a letter to be send adapted to the recipient. Or leverage algorithms to predict trends and translate conclusions in specific actions as next steps.
These new possibilities are great for businesses as it enhances the possibilities of what they can do with AI, improving outcomes and the user experience.
At Kentivo, we’ve already integrated AI agents into our solutions. We use it, for example, as a way to generate market reports. Using AI agents in specific steps in the workflow we can detect trends out of large amount of data, make the trends easy to read in the right tone of voice. This resulted in significant reduction in time reducing reports, creating tangible value using these agents.
Let’s talk about your AI strategy
AI agents are more than just a trend—they’re a business opportunity. At Kentivo, we help organizations of all sizes implement AI in ways that drive efficiency, innovation, and growth.
Want to explore how AI agents can work for you? Let’s have a conversation.
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