Agentic business processes · Market intelligence · Sales enablement
DPG Media & Kentivo
From days of manual research to instant sales talking points
Kentivo facilitated DPG Media’s B2B Research & Insights team to replace a slow, capacity-constrained reporting process with an AI-powered intelligence process — scaling from 6 to 17 industry reports within 6 months of going live, updated continuously.
Industries covered
Proven Results
By going from 6 to 17 industries the B2B research team delivers more value
minutes
Proven Results
Weeks of manual work — now done in minutes
Results
Proven Results
Continuously updated, not twice a year, controlled by the team
The challenge
Manual analytics & reporting process that hold back the team
Good market intelligence can be the difference between a sales conversation that lands and one that falls flat. At DPG Media, one of Europe’s largest media companies, the B2B Research & Insights team was already doing valuable work: gathering sector intelligence to help sales professionals have more informed conversations with clients.
But the process was entirely manual; collecting data, running analysis, writing and formatting reports. That bottleneck kept coverage capped at just six industries, with updates coming once or twice a year at most. By the time a report reached the sales floor, the market had already moved on.
The solution
Manual reporting replaced by a continuously running intelligence stream
Together with Kentivo, DPG Media built an Agentic Business Process powered by Kentivo’s intelligence platform. It monitors business news and numeric market data (like CBS) around the clock, identifies patterns, and synthesises signals from multiple sources into coherent market narratives.
The result is fully integrated in the DPG Branch Platform. Reports that used to take weeks to produce are now generated and refreshed automatically — in minutes. The team can easily tune the talking points with their expert’s judgement. The userfriendly interface is precisely alligned with their way of working, so they can jump in effortlessly.
The result
Innovative agentic approach leading to success
Sales professionals now walk into client meetings with market intelligence that was generated that same day — not six months ago. The platform delivers three things they couldn’t get before:
Up-to-date high quality reports across 17 industry sectors
Deep segment analyses, right down to sub-sectors like beer
Concrete talking points, ready for the conversation
The shift goes beyond speed. The Research & Insights team now spends its time on things that actually need human judgment setting priorities, validating quality, and answering the strategic questions that no pipeline can answer on its own. AI handles the repetitive work; people handle the thinking.