Knowing who will cancel your services in the near future will give your organisation an opportunity to take actions and make sure your customers are happy and contracts are renewed in stead of cancelled.
By using Kentivo predictive analytics your organisation will have a better customers inside. Once a customer has decided to cancel your services, it is very difficult to reverse the decision. You will have to get in contact with your customers just before a decision is made. That is the right time to make an attractive offer to keep you customer loyal.
By using Kentivo’s predictive modelling on all available customer data -such as payment behaviour data, order history, help desks calls, response behaviour on marketing campaigns- , it will be possible to have a better prediction on churn. Usually the costs of finding a new customer is eight times higher than the costs of keeping a customer so investing in the loyalty of your customers can be a very interesting option.