Intelligent Legacy Systems

Making great commerce excellent! SAP Hybris Commerce, is a major platform to create a global commerce experience. However, to leverage its power in a global setting, location intelligence can further enhance the customer experience to make it excellent commerce. Whether buying in South Korea or in Canada, every customer wants to be recognized from the .....
Read More

Emotion Driven Marketing

Data-Driven Marketing is dead! Long live Emotion-Driven Predictions! You see the statistics everywhere nowadays; emotions come first and rationalizations come second. But if 80% of purchases are made emotionally and not through a logical thinking process then, Homo Economicus has died and data-driven marketing is missing the opportunity to become really effective. Any effective marketing campaign needs to .....
Read More

Intelligent Legacy Systems

"Stand on the shoulder of giants!" Nanos gigantum humeris insidentes (standing on the shoulders of giants) is an expression often forgotten in the tech industry, when they make you run from one hype to another. Existing systems get too easily written off or completely new systems get implemented without fully exploring the options available with .....
Read More

Enhanced Insights

KILL THE DASHBOARD Lately, too many words are becoming over-hyped and the tech industry is especially guilty of this. There are some tech words that everyone overuses without giving it a second thought. One of them is real-time dashboard technology. Granted, dashboards can look very pretty and indeed, they enable us to see what is .....
Read More

Advanced User Interaction

USE AI FOR SMART INTERACTION Many user interactions have been designed and implemented based on false assumptions. The impact of machine learning, when mixing it with available data inside and outside the organization, often is not considered. By understanding and designing around your users' contexts, you can forecast data that is required in its interactions. .....
Read More

Empowering ideas with Mixed Reality

The goal of the Innovation Symposium “Tomorrow is Today”, hosted by the Dutch Public Prosecution Service (Openbaar Ministerie) in Vianen last week, was to explore new opportunities on how to bring innovation to improve the way they currently work. We brought in our HoloLens to our information market booth to showcase the limitless possibilities that …..

Read More

Privacy by design

The last decade has shown a rapid growth of concern among citizens about privacy. Protection of personal data and the right to preserve anonymity are back in the spotlights. Policy makers have made every effort to react upon the worry. As a consequence, regulations on data processing are being tightened. Regulation The European General Data …..

Read More

e-Sport winner with Machine Learning: DOTA2

e-sport

e-Sport prediction In e-Sport one of the games played is the Dota2 video game. Dota2 is a multiplayer online battle arena. There are two teams (the Dire and the Radiant), and a team consists of 5 players. During a match every player collects gold, items, and experience points for one of the 111 available Heroes. …..

Read More