Emotion Driven Marketing

Data-Driven Marketing is dead! Long live Emotion-Driven Predictions! You see the statistics everywhere nowadays; emotions come first and rationalizations come second. But if 80% of purchases are made emotionally and not through a logical thinking process then, Homo Economicus has died and data-driven marketing is missing the opportunity to become really effective. Any effective marketing campaign needs to .....
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Intelligent Legacy Systems

"Stand on the shoulder of giants!" Nanos gigantum humeris insidentes (standing on the shoulders of giants) is an expression often forgotten in the tech industry, when they make you run from one hype to another. Existing systems get too easily written off or completely new systems get implemented without fully exploring the options available with .....
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Enhanced Insights

KILL THE DASHBOARD Lately, too many words are becoming over-hyped and the tech industry is especially guilty of this. There are some tech words that everyone overuses without giving it a second thought. One of them is real-time dashboard technology. Granted, dashboards can look very pretty and indeed, they enable us to see what is .....
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Advanced User Interaction

USE AI FOR SMART INTERACTION Many user interactions have been designed and implemented based on false assumptions. The impact of machine learning, when mixing it with available data inside and outside the organization, often is not considered. By understanding and designing around your users' contexts, you can forecast data that is required in its interactions. .....
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Empowering ideas with Mixed Reality

The goal of the Innovation Symposium “Tomorrow is Today”, hosted by the Dutch Public Prosecution Service (Openbaar Ministerie) in Vianen last week, was to explore new opportunities on how to bring innovation to improve the way they currently work. We brought in our HoloLens to our information market booth to showcase the limitless possibilities that …..

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How much time does it take to learn text analytics and sketch out a bot for business?

With Kentivo it only takes a 45-minute workshop! And you’ll get a taste for the future! Yesterday, during the Innovation Symposium ‘Tomorrow is Today’ hosted by the Dutch Public Prosecution Service (Openbaar Ministerie) in Vianen, Mike van Pamelen & Ellis Zijlstra gave a workshop on how we can create bots for businesses by leveraging the power …..

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Privacy by design

The last decade has shown a rapid growth of concern among citizens about privacy. Protection of personal data and the right to preserve anonymity are back in the spotlights. Policy makers have made every effort to react upon the worry. As a consequence, regulations on data processing are being tightened. Regulation The European General Data …..

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