Intelligent Legacy Systems

Making great commerce excellent! SAP Hybris Commerce, is a major platform to create a global commerce experience. However, to leverage its power in a global setting, location intelligence can further enhance the customer experience to make it excellent commerce. Whether buying in South Korea or in Canada, every customer wants to be recognized from the .....
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Emotion Driven Marketing

Data-Driven Marketing is dead! Long live Emotion-Driven Predictions! You see the statistics everywhere nowadays; emotions come first and rationalizations come second. But if 80% of purchases are made emotionally and not through a logical thinking process then, Homo Economicus has died and data-driven marketing is missing the opportunity to become really effective. Any effective marketing campaign needs to .....
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Intelligent Legacy Systems

"Stand on the shoulder of giants!" Nanos gigantum humeris insidentes (standing on the shoulders of giants) is an expression often forgotten in the tech industry, when they make you run from one hype to another. Existing systems get too easily written off or completely new systems get implemented without fully exploring the options available with .....
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Enhanced Insights

KILL THE DASHBOARD Lately, too many words are becoming over-hyped and the tech industry is especially guilty of this. There are some tech words that everyone overuses without giving it a second thought. One of them is real-time dashboard technology. Granted, dashboards can look very pretty and indeed, they enable us to see what is .....
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Advanced User Interaction

USE AI FOR SMART INTERACTION Many user interactions have been designed and implemented based on false assumptions. The impact of machine learning, when mixing it with available data inside and outside the organization, often is not considered. By understanding and designing around your users' contexts, you can forecast data that is required in its interactions. .....
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Empowering ideas with Mixed Reality

The goal of the Innovation Symposium “Tomorrow is Today”, hosted by the Dutch Public Prosecution Service (Openbaar Ministerie) in Vianen last week, was to explore new opportunities on how to bring innovation to improve the way they currently work. We brought in our HoloLens to our information market booth to showcase the limitless possibilities that …..

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KENTIVO GROUP ACQUIRES Media Digitaal B.V. (MDInfo)

The Kentivo Group of companies are delighted to announce the acquisition of MediaDigitaal B.V. in Amsterdam, The Netherlands as per June 29th, 2017. MediaDigitaal B.V., also known as MD Info, will become a separate business unit within the Kentivo Group and will focus on expanding their current business propositions in terms of Digital Publishing and …..

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Geocoding & Machine Learning by Loqate & Kentivo

geocoding

Geocoding: a prerequisite for valuable geo-prediction To advance geographical analyses, it is important to have excellent geocoding. However, still many data sets are derived from extracts from the financial or crm system and consist mostly of address information. This makes it difficult and error prone to combine them with geo-location information from mobile platforms. Naturally, …..

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Data Quality Revisited

Nobody ever will oppose to striving for good content. However, when it comes to data it’s a call too often overseen. Data scientists may derive new angles to existing panoramas, but are they aware if their efforts are built on mud or solid ground? There’s reason to doubt it. The overwhelming attention for ‘Big Data’ has …..

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