Emotion Driven Marketing

Data-Driven Marketing is dead! Long live Emotion-Driven Predictions! You see the statistics everywhere nowadays; emotions come first and rationalizations come second. But if 80% of purchases are made emotionally and not through a logical thinking process then, Homo Economicus has died and data-driven marketing is missing the opportunity to become really effective. Any effective marketing campaign needs to .....
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Intelligent Legacy Systems

"Stand on the shoulder of giants!" Nanos gigantum humeris insidentes (standing on the shoulders of giants) is an expression often forgotten in the tech industry, when they make you run from one hype to another. Existing systems get too easily written off or completely new systems get implemented without fully exploring the options available with .....
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