Enhanced Insights


Lately, too many words are becoming over-hyped and the tech industry is especially guilty of this. There are some tech words that everyone overuses without giving it a second thought. One of them is real-time dashboard technology.

Granted, dashboards can look very pretty and indeed, they enable us to see what is happening at any moment but often we have no clue how to interpret what we see. Not because we lack the intelligence, but mostly because it’s always the same old and soon they become more of a habit and stop providing us with useful insight. Moreover, when really interesting things come up we are too numb looking at them to notice the real insight.


Machine learning is supposed to help in this situation but applying it is so far from the real thing it becomes a laughing stock. This is not necessary. Why not kill two birds with one stone by making machine learning more valuable in daily operation and killing the spreadsheets and the dashboards.

To realize this takes guts. Guts to kill and take away the so popular spreadsheets and dashboard graphs. It also takes guts to design machine learning prediction systems centered on business objectives. You should ask the question whether you do things out of habit or for value. 

By designing the predictions around the user and their roles, the need for charts decreases. This is even more applicable when internal data is combined with external available data.

During the last decade, we have evolved from static reports to real-time dashboards. Time is now to move on to proactive analytics with algorithms which can detect the outliers and send alerts when something is off-trend. Similarly, advanced statistics can still be used but made accessible in a simpler way.

For example, when managing a commercial real estate, knowing an address is not enough. Adding geolocations and additional geoinformation to it can greatly increase the predictions on future performance of commercial objects. At the same time, operational performance can be maximized by predicting chances to improve. In this way, true location intelligence is possible and not just a plot on a map with nice colors.

Combining the historic weather information with your own air-conditioning data, for example, can give you predictions about when to lower the temperature. Additionally, it can give building managers or maintenance companies accurate alerts only when actions need to be taken.

And while you’re at it, just kill the data lake as well. There is always more data to be collected but if you start collecting data just to have data, you become a hoarder and forget why you’re doing it. And sadly, when you start creating prediction models, you often find out you do not have the data you really need. For real enhanced insights, it’s best to start with what you want and cleverly combine your own data with external available data like 3rd party APIs for example. Enhanced insights means helping you in your thinking, and not numb you with the obvious.