MAKE DATA WORK FOR STRATEGY

We all know these PowerPoint decks that emerge from corporate boardrooms and that tell the tale of a new business strategy. As a given, revenues will grow and/or cost be reduced. But how often have you seen those plans be complemented by a proprietary vision on data? Or, without becoming malevolent, what insight could lead …..

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Reading “between the lines” with your clients

Having a great product used to be the only thing needed for making a success of your company in the past. However, in the current day and age, competition and the field has completely changed. There are many different marketing streams, sales platforms and ways to interact with your clients, that simply having a nice …..

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Post Click Marketing, what’s in it for me?

What is Post Click Marketing? Post Click Marketing is a solutions that can improve sales through eCommerce channels by responding on a more personal level to website visitors based on available information from the visitor and historical data that has been collected. The ultimate goal is to increase conversion rates in your eCommerce channel with minimum …..

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Visualisation is the new Reporting

Ever since mainframes substituted physical archive based administrations, we know that management information can be automated. Long ago this resulted in chain printed piles of white and later on grey paper. Moving an index finger across the form, it became easier to pinpoint topics that should be addressed for further research. The state-of-the-art is different. …..

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